For many coffee shops, the holidays are a stressful mix of higher traffic, seasonal menus, and tighter margins. For Sound Coffee, the season has become a chance to refine systems, strengthen team communication, and create experiences customers look forward to all year. Their approach offers a clear blueprint for any coffee shop looking to scale operations without losing quality.
Seasonal Drinks Built With Intention
Sound Coffee treats its winter drink lineup as a core part of its brand rather than a yearly obligation. Owner, Jeff Roy, commented on this.
"Our winter drinks are a highlight for the team. We build them with the same care and intention that guide our coffee program."
This year’s menu includes a Coquito inspired latte, a peppermint mocha with house-made chocolate sauce, a brown butter bourbon latte, and a blackberry vanilla cardamom matcha. The intention behind each beverage creates consistency, customer excitement, and strong repeat traffic.
Keeping the Team Motivated and Connected
With two cafés, a roastery, wholesale operations, and an events program, Sound Coffee must keep many moving parts aligned during the holidays. Jeff uses a weekly internal newsletter called Sound Blast to keep communication consistent.
“Sound Blast has become an essential way for me to communicate with the team and make sure everyone feels included in what we are building.”
It shares wins, updates, and recognition across the brand so everyone stays connected even when schedules get hectic.
Unifying the Brand With Dripos
One of Sound Coffee’s biggest milestones this year was taking over its second café. The space had been home to a beloved neighborhood shop for more than thirteen years, which meant stepping into a strong legacy.
During this transition, Sound Coffee launched Dripos across the entire brand. This created a unified ordering experience, helped streamline training, and ensured consistent menu presentation across both locations.
“It added another layer of work but ultimately helped us operate with clarity.”
What's next for Sound Coffee in 2026?
Looking ahead, Sound Coffee plans to deepen partnerships, grow its wholesale program, and continue refining the systems that support its expanding team. With Dripos helping streamline operations, they enter the new year with clarity and momentum.
Learn more about Sound Coffee at their website www.soundcoffees.com or their instagram @soundcoffeecompany.